Our Services

Social Media has become a channel that is embedded into the daily lives of all consumers. Did you know that the average Australian uses social media 2 hours a day? Hence, if your business is looking to introduce digital advertising, utilising social platforms is a non-negotiable.

Whether your goal is to gain exposure through frequent, engaging content, increase traffic to your website or generate leads for new business, our team can provide all the support you require.

The most frequently used platform on the planet.

At Step, we like to think of Google as a pool of leads waiting to learn about your business.

Like with SEO, the Google Ads platform allows businesses to target audience segments who are searching for specific products through the use of keywords. However, with Google Ads, advertisers can pay for the benefit of having a higher (and preferable) ad placement than their competitors.

Chat with us today to learn more about Google AdWords and Google Display Advertising.

Search Engine Optimisation (or SEO) is a strategy which allows businesses to optimise their website content to target traffic for specific keywords and thus create additional traffic to their site.

Through this scientific approach of analysing data related to search queries and audience behaviours, we are able to create content which is more likely to be found by your target audience.

In concert with a strong Google Ads strategy, SEO is a great way of improving your website's visibility and finding new traffic.

Find out more about SEO in our '5 SEO tips to improve your Google ranking' blog post.

Email marketing is one of the original digital marketing channels, however it is still a powerful tool available to businesses today.

Why? Email remains to be one of the few personal communication channels allowing businesses to personally connect with leads and customers who trust their brand. We use the latest trends and data to make your email strategy as powerful as it can be.

Having a well-thought-out marketing strategy is paramount when looking to expand through traditional or digital marketing campaigns. This provides the direction that your business requires to achieve your growth goals.

Our team are pure strategists at heart. They have the ability to utilise each marketing activity to harness its' individual benefits. But what makes them unique, is their foresight into how these activities impact the broader picture (your overarching marketing plan).

They say cash is king! But content is the new cash.

Content is what drives your audience to engage with your business. It underpins each and every channel that makes up your marketing strategy - which is why it is so important to have high quality content on all your marketing material.

The Step team have years of combined experience in ideating, writing, filming and editing content for various purposes.

Is your target audience industry specific? Or are some of your audience segments likely to visit specific sites in their day-to-day? This is a great opportunity for partner digital advertising.

This is where we work with owners of specific websites or media buyers to find ad placement for your business. This can be a great way of targeting a niche audience or a specific audience segment.

Marketing automation is a term you will have heard more and more of over the past few years. Mainly, because it applies some of the most innovative marketing technologies and concepts to a business' digital marketing strategy.

Marketing automation is basically a strategy which involves automating your customer journey from beginning to end, whilst having the ability to track that user's journey up to the point of sale.

Many organisations who have an automation strategy believe that it is now an integral part of their overarching digital marketing strategy. Reach out to us to find out why.