5 SEO tips to improve your Google ranking

What is SEO?

SEO or 'Search Engine Optimisation' is a strategy whereby businesses optimise their website content and meta-data, in order to target traffic for specific keywords with the intention of creating additional traffic to their site. Although not properly articulated in the name, SEO aims to generate additional traffic through Google Search.

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How does SEO Work?

In order for Google to analyse or 'crawl' your website and apply its' search algorithm, your website must first be indexed. This means that an instruction has been sent to Google to find your website (through a bit of code submitted by your web developer) and Google has been able to locate your website and crawl all of its' contents.

Website owners and developers can choose to manually submit a refreshed version of their website to be indexed by Google through the Google Search Console. Having trouble in setting up your Google Search Console? Read Google's Search Engine Optimization (SEO) Starter Guide.

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How can I improve my website's Google ranking?

Improving your Google rank doesn't happen overnight. However, with a well-thought out SEO strategy, you are likely to see results within weeks of executing these changes. To help you get started in building your SEO strategy, here are 5 tips:

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Know your audience

As simple as it sounds, we can't express the important of this. A major factor involved in SEO is selecting the right keywords to focus on. In order to select the right keywords, you must know your audience, how they think, how they behave and which search terms they're likely to be looking for. This can give you a good understanding of the keyword groups you need to be focusing on when you perform your keyword research.

Speak with an expert

SEO is a complicated beast. It is highly dynamic - constantly being updated and always keeping web developers on their toes. Marketers who are proficient in executing SEO strategies are well aware of all the tips and tricks in order to improve your website's Google ranking. This is why if you really see SEO as having a significant impact on your website's traffic and hence, your company's growth, then you should seek out the services of an expert. Click here to contact one of our experts and begin improving your Google rank from today.

Do your research

As touched on earlier, users of your website (sourced from Google) find your site by submitting search queries to Google. For example, if you were looking for marketing automation services for your company, you could enter 'marketing automation services company Sydney' into Google. The keywords that Google will crawl for in order to provide relevant results for the user, would be 'marketing automation Sydney'. In order for your company to rank for these keywords, it must contain the same, or similar keywords to the search query throughout its' website.

Now you know how Google crawls websites for keywords, you will also understand how research is required to determine which keywords your website needs to be optimised for.

Link building strategy

Another strategy to improve your Google ranking is having a strong link building strategy. Google deems websites to be of a higher credibility when they contain a high volume of internal and external URL links within a website's contents. Basically, what Google is looking for is content that has been diversified through the utilisation of additional sources of information. There are an infinite amount of external links for you to choose from which you can include in your website content, so the more the better.

This is why when you are reading an article on your favourite media publisher's site, it is often riddled with links to external websites.

Along with external links, your website should also contain various internal links. These are links which connect to other sections or pages on your website. Where possible, we recommend to link to pages within your website as much as you can.

Write, write, write!

The more content you have, the more keywords your website is going to rank for and thus, the more traffic it is going to see. After you have performed some of your initial research, we suggest putting together a list of ideas for content in the form of different mediums. This could include:

• Articles
• Whitepapers
• Infographics
• Video (with captions)

If you require support with creating content to executive your new SEO strategy, reach out to our team here.

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As you will now know, SEO is a broad and complicated strategy to incorporate into your business' digital ecosystem. If you require any support, you can chat with our team of experts to see how they can improve your Google ranking sooner rather than later!